A standout feature of the first launch was TimeLapse software, which visualized changes in patients’ oral health over time, charting progress and predicting outcomes.
Our creative solution? Highlight the passage of time through a campaign featuring models that visually represented this concept, making the product's benefits tangible and memorable. This was before AI and casting was a fun challenge!
• Product Launch Strategy
• Ongoing Education (B2B and consumer-focused)
• Campaign Development and Execution
• Testimonial and Educational Video Production
• Ongoing Education (B2B and consumer-focused)
• Campaign Development and Execution
• Testimonial and Educational Video Production
A key focus was educating dentists and consumers about the scanner's capabilities. This effort included a comprehensive kit sent to subscribers, featuring content for websites, social media, and trade events. I created the concept, storyboard, editorial, and all illustrations, with final animations produced by 19Below.
Storytelling through Tesimonials