The follow-up, service, and maintenance of Sprinter Vans had been declining for many dealers. To address this, we redefined the after-sales process by launching Mercedes VanCare, giving it a distinct name and story. This campaign brought a renewed sense of pride and ownership in service among dealers. The campaign had an immediate positive impact across the nation, leading to a surge in service bay bookings.
The campaign components included:
* Brand Naming and Logo Design
* Email Marketing
* In-Store Environment Design (posters, flyers, etc.)
* Direct Mail Campaigns
* Brand Naming and Logo Design
* Email Marketing
* In-Store Environment Design (posters, flyers, etc.)
* Direct Mail Campaigns
